Ari Saft, Vice President of Product at Tia

Ari Saft is the Vice President of Product at Tia, where she leads the development of technology solutions that integrate virtual and in-person care for women’s health. With nearly five years at Tia, Ari has played a pivotal role in transforming the company’s product strategy to support its rapid growth from a single clinic to a multi-location operation. She brings a wealth of expertise in aligning product and operations, focusing on creating seamless healthcare experiences that prioritize both patient and provider needs. In our conversation, Ari shares her insights on:

• Tia's Business Model and Vision: Ari discusses Tia’s evolution from a single clinic to a scalable, multi-location healthcare provider and how their mission to deliver high-quality, patient-centered care guides their product development.
• The Challenges Behind the Product and Operations Relationship: Insights into the common friction points between product and operations teams as Tia scales and how to recognize the signs of a strained relationship.
• Moving Towards a Productive Relationship Together: Practical strategies for aligning product and operations, rebuilding trust, and fostering collaboration to drive better outcomes for both teams.
• Organizational Design and Culture: Ari's approach to structuring cross-functional teams and creating a culture that supports innovation, transparency, and continuous improvement at Tia.
• Operational Hurdles with Moving from Custom-Built EMR to a Headless One: The decision to transition from a custom-built EMR to MedPlum, the challenges faced during this change, and how Tia managed the move to ensure agility and focus on their core value.
• Tia's Future: Ari shares her vision for the future of Tia, including plans to expand their reach, refine their product offerings, and continue innovating to meet the evolving needs of women’s health.

In this episode of Concept to Care, Ari provides a deep dive into the challenges and successes of integrating product and operations in a rapidly growing healthcare company. Her insights on fostering collaboration, building scalable processes, and making data-driven decisions are invaluable for any product leader navigating the complexities of healthcare innovation.

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Where to find Ari Saft:

• LinkedIn: https://www.linkedin.com/in/ari-saft/
• Tia: https://asktia.com/

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Where to find Angela and Omar:

• Angela Suthrave
  • LinkedIn: https://www.linkedin.com/in/angela-suthrave/
  • X: https://twitter.com/ASuthrave
  • email: angela@concepttocare.com
• Omar Mousa
  • LinkedIn: https://www.linkedin.com/in/omarmousa/
  • X: https://twitter.com/OmarMHealth
  • email: omar@concepttocare.com

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Referenced:

• Tia: https://asktia.com/
• Tia Discount: $50 off your annual membership when you use promo code “ari445” Become a Tia member here
• Ari’s favorite prioritization framework, impact over effort: https://blog.logrocket.com/product-management/impact-effort-matrix-prioritization/
• Medplum: https://www.medplum.com/
• Explanation on “headless” architecture: https://alokai.com/blog/headless-architecture
• Guru: https://www.getguru.com/
• Ari’s favorite tools:
  • ChatGPT: https://openai.com/
  • Loom: https://www.loom.com/
  • FigJam: https://www.figma.com/figjam/
  • Confluence: https://www.atlassian.com/software/confluence
• Quarterly OKR planning: https://www.leapsome.com/blog/okr-planning
• Effective usage of tiger teams: https://www.lucidchart.com/blog/what-is-a-tiger-team
• Safe-to-try mindset: https://kb.founderculture.net/public/posts/0uuqt9dd

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