Kevin Holub, VP of Product at Counterpart Health

Kevin Holub is the Vice President of Product at Counterpart Health, a company spun out of Clover Health to scale its flagship clinical decision support platform, Clover Assistant. With a background in product leadership, data, and clinical systems, Kevin has spent the last six years driving outcomes at the intersection of technology, value-based care, and primary care transformation. At Counterpart, he’s helping risk-bearing providers and payers harness proven tools to detect chronic disease earlier, improve quality scores, and reduce medical costs—while designing product teams that are empowered, outcome-driven, and ready to navigate the realities of healthcare complexity.

In our conversation, Kevin shares his insights on:

• From Internal Tool to Scalable Business: How Clover Assistant became the foundation for Counterpart Health, enabling risk-bearing organizations to scale physician-support technology beyond a single health plan.
• Building an Empowered Product Org: Lessons from Clover’s shift away from feature factory culture and how product teams earn autonomy through evidence and outcomes.
• Balancing Long-Term ROI in Healthcare: How Kevin uses frameworks like McKinsey’s Three Horizons to prioritize in an environment where impact often takes years to show up on a P&L.
• Growing Through Compounded Context: Why staying in one organization for the long haul can be the greatest accelerant for product leadership growth.
• Getting Unstuck in a Feature Factory: Practical, high-leverage tactics for PMs trying to bring experimentation and autonomy into top-down orgs.
• AI and the Future of Product Management: Kevin’s take on how generative AI is shifting the role of the PM—and how his team is organizing around short-term impact and long-term disruption.
• What’s Next for Counterpart: Why Counterpart is leaning into flexible partnerships, customer learning, and clinical reach to serve providers across diverse care settings.

In this latest episode of Concept to Care, we had an engaging conversation with Kevin Holub, Vice President of Product at Counterpart Health, a company bringing Clover Health’s proven clinical technology to providers and payers nationwide. Kevin shared deep insights into his journey scaling a product inside a Medicare Advantage plan, the evolution of empowered product teams in healthcare, how to prioritize when impact is delayed, and what it takes to grow as a strategic product leader in a complex, outcomes-driven environment.

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Where to find Kevin Holub

• LinkedIn: https://www.linkedin.com/in/kevinholub/
• email: kevin.holub@cloverhealth.com
• Counterpart Health: https://www.counterparthealth.com/

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Where to find Angela and Omar:

• Angela Suthrave
  • LinkedIn: https://www.linkedin.com/in/angela-suthrave/
  • X: https://twitter.com/ASuthrave
  • email: angela@concepttocare.com
• Omar Mousa
  • LinkedIn: https://www.linkedin.com/in/omarmousa/
  • X: https://twitter.com/OmarMHealth
  • email: omar@concepttocare.com

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Referenced:

• Counterpart Health: https://www.counterparthealth.com/
• Clover Health: https://www.cloverhealth.com/
• Clover Assistant: https://www.cloverassistant.com/
• McKinsey’s Three Horizons Framework: https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/enduring-ideas-the-three-horizons-of-growth
• LNO Framework Explained By Shreyas Doshi: https://www.dualoop.com/blog/shreyas-doshi-the-lno-effectiveness-framework
• Value-Based Care (VBC): https://www.cms.gov/priorities/innovation/key-concepts/value-based-care
• Medicare Advantage (MA): https://medicareadvocacy.org/medicare-info/medicare-advantage/
• HEDIS Measures: https://www.ncqa.org/hedis/
• STAR Ratings: https://www.ncoa.org/article/medicare-star-ratings/
• Medical Cost Ratio (MCR): https://www.investopedia.com/terms/m/medical-cost-ratio.asp
• Total Cost of Care (TCOC): https://www.cms.gov/priorities/innovation/key-concepts/total-cost-care-and-hospital-global-budgets
• ICHRA (Individual Coverage HRA): https://www.healthcare.gov/job-based-help/ichra/
• Clinical Decision Support (CDS): https://www.healthit.gov/topic/safety/clinical-decision-support
• Arc Browser: https://arc.net/
• Mode Analytics: https://mode.com/

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